Crystal has spent most of her marketing career in mission-driven organizations dedicated to serving kids, families, and educators in early childhood education, K–12, and higher education. What excites her most about her role as director of Demand Generation and Field and Product Marketing at NWEA is the opportunity to make a difference in the lives of children. Before beginning her career in marketing, Crystal taught English as a second language in China to elementary students, college medical students, and working adults. Crystal completed her undergraduate degree at Pacific University in Oregon.