NWEA.org Privacy Policy

Last Modified: May 12, 2015                                             NWEA.org Terms of Use

Northwest Evaluation Association (“NWEA”) understands the importance of protecting your privacy and strives to treat your personal data according to applicable laws that regulate securing the access, maintenance and transfer of personal data. This Privacy Statement (“Statement”) describes the types of information we may collect from you or that you may provide when you visit this website at www.nwea.org (“Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information.

By your use of this Website, you agree to be bound by the disclosures and terms of this Statement. We reserve the right to modify this Statement at any time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Statement periodically for updates.

This Statement applies only to the Website and does not apply to NWEA’s suite of products and services (e.g., MAP®, etc.). For questions regarding privacy associated with the software provided by your educational institution, please contact that institution.

Personal Information

We collect and store Personal Information that you provide voluntarily when using this Website. Personal Information is information that can identify you as a specific individual (“Personal Information”). Anonymized aggregate or statistical information from which such identification cannot be reconstituted are not Personal Information. Typically, NWEA will collect Personal Information for the following reasons:

  • To allow us to respond to inquiries and requests;
  • To allow us to process an event registration form;
  • To allow access to an informational electronic mailing list, newsletter, or database; or
  • To contact you about the services on our site about which you have expressed interest, such as newsletters or products.


We do not knowingly collect Personal Information online from children under the age of 13 from the Website. The Website is intended for use by those in the fields of education, businesses and other adults. We request that children under the age of 13 do not submit any Personal Information to us. If we learn that we have collected or received Personal Information from a child under 13, we will delete that information.

Non-personal Information

When you browse the Website via computer or mobile device, including smart phones or tablets, we gather and temporarily store technical information about your visit. The Website’s servers log the standard information about Website users, including the device identifier or IP address of the user, the referring domain, URLs visited, the date and time you accessed the Website, and other general geographic information. We use this information, which in itself is anonymous and does not identify individual users, solely to try to better understand visitor preferences and administer the Website. We collect and use this information in aggregate form so that it cannot be manipulated to identify any particular individual user.

Browser Cookies

As with many other sites, this Website may use “cookies” or other technologies to help us deliver content specific to your interests, to process your requests, and/or to analyze your visiting patterns. Cookies are small text files that a Website can send to a user’s browser for storage on the hard drive. Cookies can make use of the Web easier by saving and administering status, preferences and other user information. Cookies used by the Website do not contain your Personal Information. This Website also may use Web beacons, which are small strings of code that provide a method for delivering a graphic image on a Web page or in an email message for the purpose of transferring data. The Web beacons may be served by third party services or NWEA servers. We may use cookies and Web beacons in order to properly route users through the Website, customize users’ experiences on the Website, to help us send you information about products and services you may be interested in, and to help us improve the Website. Most browsers are initially set to accept cookies but users can change the setting to block cookies. Although disabling cookies will not interfere with your ability to access the Website, users will need to accept cookies in order to use certain services on the Website. Users can disable the ability of Web beacons to capture information by blocking cookies.

Choice to Opt Out

If you want to opt out of NWEA collecting any Personal Information, you may contact us with a request to do so at marketinginfo@nwea.org, if you no longer wish to receive electronic newsletters or other communications, you may unsubscribe by following the instructions included in each newsletter or communication.

Social Media

NWEA uses third party social media sites to provide NWEA content in formats that may be useful or interesting; however, the Website is the official source of information from NWEA. NWEA cannot attest to the accuracy of other information provided by these or any other linked sites.